The Brand

ICCAVARI is a contemporary modest fashion brand founded in the vibrant heart of London. Our mission is to create stylish yet modest fashion that empowers individuals to embrace their uniqueness without compromising their beliefs. We aim to inspire confidence and comfort in every garment, fostering a culture where modesty meets modernity. 

Each collection tells a story that was born from inspiration and driven by a mission to build a global community of women who are as fashionable as they are resilient.

At ICCAVARI, we represents a new era of modest fashion. 

 

Behind the Brand

Hailing from a Guyanese South American heritage, Allanica brings a unique perspective to the world of modest fashion. With a professional background in HR and a creative journey shaped by her work as a fashion stylist, she has always viewed fashion as more than fabric; it is an identity, an empowerment, and an expression of culture and style.

Her personal decision to embrace wearing the hijab and modest fashion became a defining moment in her life. As a Muslim woman and mother, Allanica was determined to create a life of dignity and confidence for herself and her young daughter. Struggling to find pieces that reflected both her individuality and style, she began designing her own line of printed hijab. This natural fusion of elegance, cultural depth, and functionality has since become the essence of her design philosophy.

Iccavari is more than a brand; it is her passion brought to life. It is a commitment to inspire women globally to see modesty not as a limitation, but as a powerful form of self-expression and strength.